Brimbank Advocacy Plan

Aerial view of Albion

The Brimbank Advocacy Plan 2023-25 (PDF 2.3MB) defines Council’s key advocacy priorities to 2025.

The plan sets out Brimbank’s key advocacy priorities, which includes:

  • Transforming Brimbank
  • Mental health
  • Road infrastructure
  • Climate emergency
  • Addressing unemployment
  • Housing and homelessness
  • Melbourne Airport Third Runway
  • Gambling harm
  • Major parks
  • Libraries
  • Government burden on Council.

Brimbank’s new advocacy priorities have been developed to align with the themes and objectives of the ‘Together we are Brimbank’ Plan, including the 2021-25 Council Plan, the Community Vision 2040 and the Municipal Public Health and Wellbeing Plan. These plans were developed with input from extensive community and partner consultation.

This updated plan was developed following a successful 18-months of advocacy outcomes, with many of our priorities being achieved or promised. The plan also accounts for the changing political and social landscape following the pandemic State of Emergency during which the previous version of the plan was created.

The priorities are outlined in the table below.

Priority Topic Incorporating
Gold Transforming Brimbank
  • Melbourne Airport Rail
  • Sunshine Regional Platform
  • New Keilor East Station
  • Sunshine Station Masterplan
  • Albion Quarter and SunRISE District
  • Sunshine Energy Park
  • Integrated Transport Strategy
  • Sunshine’s Civic Spaces
Gold Mental Health
  • Establishment of a social inclusion action group
  • Increased funding for assertive outreach services
  • Early intervention and primary prevention
  • Online mental health directory
  • Mental health public awareness campaigns
  • Community resilience and skills building
Silver Road Infrastructure
  • Fix the Calder Freeway
  • Improve safety and traffic flow on Ballarat Road
  • Declare and Duplicate, Taylors Road, Calder Park Drive and Robinsons Road
Silver Climate Emergency
  • Sunshine Net Zero Precinct
  • Climate Adaption Infrastructure Fund
  • Electric Vehicle Transition
  • Planning for a Safe Climate
  • Circular Economy
  • Biodiversity protection
Bronze Addressing Unemployment
  • Increased funding for employment programs
  • Greater financial support for the unemployed
Bronze Housing and Homelessness
  • Increased funding for assertive outreach services
  • Establishment of a community connector role
  • Increased funding to extend Big Housing Build
  • Extension of funding for Housing First initiatives
  • Increased delivery of affordable and social housing supply
Maintain Influence Melbourne Airport Third Runway
  • Independent health impact assessment of a third runway
  • Establishment of a policy framework outlining a compensation scheme
Maintain Influence Gambling Harm
  • Expansion of Electronic Gaming Machines' (EGM) venue closing hours
  • Lowering the daily EFTPOS withdrawal limit at EGM venues
  • Decreasing the maximum EGM bet limit to $1 per spin
  • Introduction of a ‘sinking cap’ on EGM entitlements
  • Reducing betting advertising
Maintain Influence Major Parks
  • Funding to implement the Sydenham Park masterplan
  • Funding to develop a Brimbank Park masterplan
  • Increased recognition of the Aboriginal cultural heritage of Sydenham Park and Brimbank Park
Maintain Influence Libraries
  • Reviewing indexation of the Public Library Funding program
  • Redevelopment of the Deer Park and St Albans Libraries
  • Annually awarding the Digital Literacy for seniors grant
Maintain Influence Government constraints on Councils
  • Removal of the rate cap
  • Reversal of previous cost shifting initiatives
Last updated: 29 January 2024 - 3:45pm